Marco de Vincenzo’s Plan for Etro

MILAN — In recent years, disruption has been the dominant approach to re-energising storied fashion houses, often with spectacular results. Now, everybody wants to do a Gucci or a Balenciaga. But less extreme brand evolutions can also deliver results.

“I am sure nobody will use ‘hippie chic’ or ‘bohemian’ to describe my first collection,” said new Etro creative director Marco de Vincenzo, whose debut for the Italian house is set…