J.Crew has opened a new flagship store on Spring Street in New York’s Soho neighbourhood, the company announced Thursday.
The two-story womenswear-focused outpost marks the first time the brand will have a presence in Soho since it shuttered its Prince Street store in 2017 in a wave of store closures amid slumping sales.
![J.Crew Flagship Reopens in Soho Spiral staircase inside J.Crew Soho store](https://img.businessoffashion.com/resizer/v2/MP3YQGZWUJDZRMY3TEWV2ARHSE.jpg?auth=c2b434cffde1dfac3c5520e4b014fe7cbb8a0c8bbee2b9644652d4656f69253c&width=384&height=511 384w, https://img.businessoffashion.com/resizer/v2/MP3YQGZWUJDZRMY3TEWV2ARHSE.jpg?auth=c2b434cffde1dfac3c5520e4b014fe7cbb8a0c8bbee2b9644652d4656f69253c&width=200&height=266 200w, https://img.businessoffashion.com/resizer/v2/MP3YQGZWUJDZRMY3TEWV2ARHSE.jpg?auth=c2b434cffde1dfac3c5520e4b014fe7cbb8a0c8bbee2b9644652d4656f69253c&width=384&height=511 384w, https://img.businessoffashion.com/resizer/v2/MP3YQGZWUJDZRMY3TEWV2ARHSE.jpg?auth=c2b434cffde1dfac3c5520e4b014fe7cbb8a0c8bbee2b9644652d4656f69253c&width=512&height=682 512w, https://img.businessoffashion.com/resizer/v2/MP3YQGZWUJDZRMY3TEWV2ARHSE.jpg?auth=c2b434cffde1dfac3c5520e4b014fe7cbb8a0c8bbee2b9644652d4656f69253c&width=720&height=959 720w)
Since then, J.Crew has undergone multiple rounds of painful…