Can a Creative Revamp Turn Swarovski Around?

Can a Creative Revamp Turn Swarovski Around?

Three years after Giovanna Engelbert joined Swarovski as its first-ever creative director, the fashion editor-turned-designer’s creative revamp of the 128-year-old Austrian crystal maker’s consumer business is gaining momentum.

So far this year, Swarovski has been involved with three of fashion’s most viral moments. In January, makeup G.O.A.T. Pat McGrath affixed 30,0000 Swarovski crystals to pop singer Doja Cat’s red-painted body for…

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Daniel Hurst

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