Why Fashion’s Curation Problem Is so Hard to Solve

Anabel Maldonado knows what she likes. A certain e-commerce site she shops at regularly, however, does not.

“I feel like I should just never see gingham or checks or floral print or denim jackets and things that I’ve never shown interest in,” she said. “Instead, I’m having to literally go and filter 20 brands that I like and a bunch of colours that I like … I’m trying to whittle down and curate on my own.”

In her view, that’s…