Best Practices for Personalisation Through AI in Marketing Campaigns

Seventy percent of consumers like to see some form of personalisation from marketing communications, according to market research by SAP Emarsys, while 44 percent expect personalised offers or discounts in exchange for their loyalty to a brand. What’s more, according to research from management consultancy McKinsey & Co., companies that excel at personalisation generate 40 percent more revenue from those activities than average players.