Editor
A decade ago, Lilly Pulitzer’s bright prints were omnipresent on college campuses, and a pop-up for its 2015 collaboration with Target in New York’s Bryant Park drew crowds of Millennial shoppers at the height of their modern preppy obsession. That same year, sales grew 22 percent.
Fashion has moved on from that aesthetic, but Lilly Pulitzer hasn’t: in an era of quiet luxury, affordable facsimiles of the loud colours and patterns…
