Can Amina Muaddi Build an Enduring Business From Her Sell-Out Shoes’ Hype?

LONDON – Amina Muaddi is laying the groundwork for her namesake brand’s next chapter.

On April 20, the label best known for its $1,000 martini-heeled slingbacks will unveil its first permanent retail destination, a 1,000-square-foot shop-in-shop at luxury department store Harrods in London, one of the label’s biggest markets. The move is designed to give the team a taste of what it’s like to operate physical retail, with a view to…