Apple is getting ready for Prime Time

I’m trying to remember the last time a company’s big event came for prime time TV the way Apple’s 8pm ET keynote is trying to lock down our attention tomorrow. The only company I can think of that’s done it successfully lately is Victoria’s Secret with its Fashion Show. While I suspect there’s some overlap in audience between that and an Apple Keynote, I also suspect Bella Hadid is a bigger draw than a new iMac.

But Apple is still…