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Why Kate Spade Doesn’t Need a Creative Director

Why Kate Spade Doesn’t Need a Creative Director

It’s been 18 months since Kate Spade’s creative director exited. The brand isn’t looking for a new one, chief executive Liz Fraser tells BoF.

“I really don’t think this is the kind of brand that should have one person at the table,” Fraser said. “The best thing for us was to revert to our origin story, which was a collaboration of creatives.”

The Tapestry-owned company, which saw sales increase 22 percent in the fiscal year…


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