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LA Brands Pause Business as Usual for Wildfire Relief

LA Brands Pause Business as Usual for Wildfire Relief

As the fires devastating Los Angeles continued into their fourth day on Jan. 10, the fashion and beauty industries have shifted their focus to relief efforts.

Stylish boutiques have transformed into donation centres and Los Angeles-headquartered brands’ social media feeds are full of lists of disaster relief organisations amid deadly fires that are already among the most destructive in the state’s history. Businesses have been closed not…


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