Is Dupe Culture Out of Control?

A hit product can be a brand-making moment for independent designers, helping them build name recognition and pad their bottom line, providing a cushion that allows for taking more risks in the future.

Now, it also means they need to be on guard for dupes.

“[After releasing a collection] the trajectory is ‘how long do we have before everyone starts to release the dupes?’” said Evangeline Titilas, co-founder of With Jéan, an Australian…