Brands looking for long-term relationships in the Middle East have found that most fashion weeks don’t stick around long or they come with too much baggage. Since the mid-noughties, many fashion week events have launched with great fanfare, and then faded into obscurity. Others, with troubled fits and starts, have managed a semblance of staying power but are fettered by structural challenges.
“We have, at times, what feels like a deluge of…