YouTube is introducing unskippable 30-second ads for TV

Watching YouTube on your TV is about to get more frustrating if you’re not paying to avoid ads. As announced at the

event on Wednesday, YouTube will soon add 30-second unskippable ads to top-performing content watched on connected TVs. 

YouTube says viewers will see a single 30-second ad instead of two consecutive 15-second ads, though that doesn’t mean that those shorter ads will be disappearing entirely. 30-second ads…