Wrangler has signed a multi-year collaboration with CMA Female Vocalist of the Year and “Yellowstone” actress Lainey Wilson. Wilson, whose signature look is bell-bottoms, will be the face of the Wrangler brand’s fall 2023 collection that features jeans, tops and jackets and will support the brand via campaign imagery, social media content, onstage denim exclusivity and appearances.
“I have been devoted to the western lifestyle…