Editor
Ilia has long been a favourite of beauty editors and clean beauty acolytes, but now, the makeup label wants to conquer a perhaps even more discerning consumer: the suburban American shopper.
The Canadian-founded brand, which launched in 2011 but began to gain greater popularity from 2020 after diversifying its assortment, will launch in Ulta Beauty on Aug. 30 with a digital presence and front of store display; it will roll out full displays to…
