With Fur Finally Out of Fashion, Peta Sets Its Sights on Wool, Leather and Down

When Ingrid Newkirk co-founded People for the Ethical Treatment of Animals in 1980, fur was a status symbol. “Everyone aspired to have a fur,” Newkirk recalled. “But that’s all gone now.”

Peta has played a significant role in that shift, blending aggressive protest tactics — including throwing red paint — with media campaigns and corporate engagement to drag the fashion industry away from its use of fur.

Calvin Klein was one of…