Why Victoria’s Secret Is Bringing Sexy Back

The radical transformation of Victoria’s Secret is over.

The American lingerie chain has spent the last two years overhauling its hyper-sexualised image in a bid to regain cultural relevance and win back young consumers who preferred more on-trend upstarts like Savage X Fenty and Parade.

There were some successes, including a campaign to launch the “new” Victoria’s Secret featuring Megan Rapinoe, Valentina Sampaio and other spokesmodels…