Why the Time Is Right for a Gorpcore IPO

Gorpcore may not be the coolest trend anymore, but the market for premium hiking shoes and water-proof jackets continues to grow, and investors see an opportunity to cash in on the boom.

On Wednesday, Arc’teryx- and Salomon-owner Amer Sports

that could value the Finnish group at as much as $10 billion, according to a Bloomberg report citing sources familiar with the matter.

The valuation would be more than double the…