Editor
The luxury fragrance brand Aeir may have launched online, but it’s staking its future on its ability to catch customers’ eyes — and noses — in the real world.
Aeir’s physical retail debut is an installation inside Neiman Marcus’ Beverly Hills store slated to open in January (the brand began selling its fragrances on its website in September). From a stand designed to resemble a Milanese news kiosk, employees will help customers…
