Why Puma Is Showing at New York Fashion Week

Puma is out to prove it’s a force in fashion just like Nike and Adidas — in the real world and the digital one.

The German activewear brand is using its

to unveil two unconventional new sneakers: the Nitro NFRNO and Nitro Fastroid, available exclusively via redeemable NFTs. Unlike its usual footwear, they were conceived as purely digital designs before Puma figured out how to turn them into physical…