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Why Prestige Beauty Can No Longer Ignore Amazon

Why Prestige Beauty Can No Longer Ignore Amazon

A prestige beauty wave is headed for Amazon.

On Thursday, L’Oréal-owned Kiehl’s announced its debut on the platform via Amazon Premium Beauty, joining fellow portfolio brands including Lancôme, It Cosmetics and Youth to the People that already sell on the e-commerce giant. The news will likely come as a panacea to Kiehl’s fans, who saw the label’s free products swiped from Equinox locker rooms last week in favour of Grown Alchemist….


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