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Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion

Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion

This week, fast-fashion retailer Missguided was rescued by Frasers Group, the parent firm behind UK companies House of Fraser and Sports Direct, which bought the company in a fire sale for just $25 million.

The purchase came days after Missguided went into administration and a month after founder Nitin Passi stepped down as chief executive.

In recent months, all signs indicated that the brand was on the brink of collapse. Manufacturing partners…


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