This week, fast-fashion retailer Missguided was rescued by Frasers Group, the parent firm behind UK companies House of Fraser and Sports Direct, which bought the company in a fire sale for just $25 million.
The purchase came days after Missguided went into administration and a month after founder Nitin Passi stepped down as chief executive.
In recent months, all signs indicated that the brand was on the brink of collapse. Manufacturing partners…