Why Luxury’s Recovery in China Is Uneven

LVMH chairman Bernard Arnault is said to be planning a trip to China. His counterparts from Kering, Prada Group and Capri went there earlier this year to help steer their companies through the ‘post-zero-Covid’ era and now it’s Arnault’s turn. It is a critical moment for everyone in the luxury industry. While spending has already started to ramp up again in the all-important market, it remains a far cry from 2019 patterns.

In 2022,…