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in Fashion

Why Luxury Is Warming Up to Lab-Grown Diamonds

by Editor April 16, 2024, 5:14 am 1.8k Views

Why Luxury Is Warming Up to Lab-Grown Diamonds

After avoiding lab-grown diamonds for years, luxury brands are finding they have their uses.

In recent months, Prada, watchmaker TAG Heuer and LVMH-owned jeweller Fred have all unveiled new products featuring lab-grown stones. Prada revealed a jewellery collection in October featuring diamonds grown in the shape of its triangle logo. The month before, Fred introduced blue-hued diamonds crafted to reflect the play of sunlight on the sea. TAG…

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