Editor
At first glance, it looks like Levi’s isn’t selling enough jeans. The brand’s overall sales dropped 8 percent to $1.6 billion in the first quarter of the year.
But that drop was an expected impact of Levi’s decision to pull more inventory from its retail partners during that period, a major step in its years-long strategy to generate 55 percent of its sales through its own channels by 2027. On that goal, Levi’s is succeeding: The…
