Editor
When Lindsay Ullman, a former Sephora executive, launched the retailer’s wellness category around eight years ago with Gabriella Giron, another former Sephora executive, the industry mainly looked to Gwyneth Paltrow’s burgeoning Goop empire for inspiration.
In 2015, “wellness” was a word many were familiar with, including the phrase “beauty from within,” marketing speak that almost anyone who has bought a beauty product has heard…
