Why Influencers Want You in Their Group Chats

More and more influencers are sliding into their followers’ DMs.

They’re doing so via Instagram’s broadcast channel feature, which was first introduced in February 2023, and essentially acts as a (one-sided) group chat that appears in a user’s direct messages inbox. Any user with over 10,000 followers can create one to share images and text, as well as features like polls and question boxes. Though members can’t respond the way they…