Why influencers love a free trip — even a controversial one from Shein

Thousands of influencers post content online with one goal: getting a brand deal. It’s affirmation that they’ve “made it” as an influencer, that they’re interesting enough to be paid to post, and that content creation could be a job. It’s usually a good thing — until, of course, it blows up in your face.

It’s not clear to me why anyone involved in Shein’s recent PR campaign thought it was a good idea to send influencers on a…