Why Fashion Campaigns Need Sensitivity Checks

The fashion industry can’t seem to learn from its marketing mistakes.

This week, fast fashion giant Zara found itself at the centre of a social media firestorm for a campaign gone wrong. Called “The Jacket,” imagery showed models surrounded by broken-down wood crates, shards of drywall and mannequins wrapped in plastic. Online, the scenes almost immediately drew comparison to photos of the devastation from the Israel-Hamas war in the…