Why Do We Root Against Celebrity Beauty Brands?

I have written about celebrity and influencer beauty brands endlessly: why there are so many of them, why some of them work (and why most don’t) and which categories fare better than others. I’ve opined on why some famous founders are outliers and have called a fair amount of these brands flops. I‘ve dissected their meticulously timed marketing, product and distribution strategies and the different ways celebrities bring their brands to…