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Why Design Holding Is Rebranding as ‘Flos B&B Italia’

Why Design Holding Is Rebranding as ‘Flos B&B Italia’

Five years after lighting firms Flos and Louis Poulsen merged with Italian sofa maker B&B Italia to form “Design Holding,” the luxury furnishings group owned by Carlyle and Investindustrial has rebranded its operation as Flos B&B Italia Group.

The moniker hardly rolls off the tongue, but the rebrand could help to boost the group’s profile as it seeks to scale its brands in the fragmented design space. Unlike the vaguer, more passive…


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