Why CryptoPunks and Bored Apes Are Fashion

Digital fashion is already widespread. It can just be hard to spot because it doesn’t always look like clothes.

I’m not talking about the obvious examples in gaming environments like Fortnite and Roblox, where millions of users spend real money on virtual shirts, hats and other digitised imitations of stuff you can buy in the real world. I’m talking about the NFT profile-picture collections, or PFPs, like CryptoPunks, Bored Apes and…