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Why Chanel Is Opening Private Boutiques

Why Chanel Is Opening Private Boutiques

The Debrief wherever you listen to podcasts.

Background:

As traffic to stores soars, Chanel’s chief financial officer Philippe Blondiaux said the brand plans to open dedicated boutiques for top-spending clients starting in key Asian cities. It’s a strategy that emphasises the importance of big spenders to the in-demand French luxury brand’s future amid whispers of an impending recession — but one that risks alienating first-time…

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