Editor
For J.Crew to pull off its brand revival, it needs to attract new, younger customers.
Why, then, did the retailer cast 45-year-old “Yellowjackets” star Melanie Lynskey, 61-year-old actress Julianne Moore and 76-year-old Diane Keaton, the patron saint of the coastal grandma aesthetic, in its latest celebrity campaign?
“The core idea of this campaign is this lens of heritage made modern,” said Derek Yarbrough, J.Crew’s chief marketing…
