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Why Amazon’s Latest Beauty Venture Is About More Than Sales

Why Amazon’s Latest Beauty Venture Is About More Than Sales

Amazon is like a dog with a bone when it comes to beauty, and Shopbop, the e-commerce giant’s high-end fashion website, is the latest vehicle it’s using to try and make its imprint on the category.

Amazon desperately wants to be taken seriously in beauty, and despite people buying nearly everything else from the platform, the biggest retailer in the world continues to face two major obstacles: consumers are hesitant to buy high-end beauty…


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