Who Is Going to Buy All These Makeup Brands?

Another week, another makeup line has put itself up for sale.

On Tuesday, news broke that Mario Dedivanovic’s Makeup by Mario had hired the investment bank J.P.Morgan to explore its exit options. That line, which was founded in 2020, joins a crowded group of colour cosmetics brands hoping to find buyers this year.

There’s Kosas (North Point is running that sale process), Merit (which hired Goldman Sachs as an advisor), Jane Iredale…