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Who International Retailers Hire to Crack the US Market

Who International Retailers Hire to Crack the US Market

When Primark was plotting its US entry in 2014, among the first people the Dublin, Ireland-based retailer hired was a head of human resources.

The company went with Susan Hoffman, a 30-year veteran in the field, mostly at PepsiCo and BJ’s Wholesale, to head up what’s known internally as the people and culture team. In the US, that title carried extra weight: Hoffman was tasked with helping a leader brought in from Dublin navigate the…


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