Which sport is the best business?

THE 2023 finals of America’s National Basketball Association (NBA) and Europe’s football Champions League were both history-making events, in rather different ways. On June 12th the basketball contest crowned a small-city team that had never before won a championship, the Denver Nuggets. They defeated an unlikely challenger in the Miami Heat, the last-seeded team in its conference of eight. Had Miami won, that would have been a first for…