Which Fashion Brands Are Most in Tune With Their Customers?

In the past, fashion brands could tightly control their perception with carefully managed public relations and marketing campaigns. Today, a brand’s image is largely in the hands of consumers who augment, challenge and reframe a brand’s narrative in real time online.

This presents an opportunity for growth if customers mirror the communications of the brand when they post about it on social media. On the flip side, if customers present a…