Where Is the Next Glossier?

While discussing the usual industry goings-ons with a fellow beauty writer – companies blatantly copying one another’s designs and problematic influencer-founded lines among them – we came to a shared conclusion: No beauty brand is doing anything really good.

Everything feels and looks the same; products are pitched as “clean,” “the first of its kind” or “science-backed.” The number of celebrities shilling skin care or makeup…