What’s the Value of Viral Fashion?

How gagged should a fashion fan be? “Very” seems to be the answer if recent seasons are any indication.

This year alone, fashion stunts, gags and gimmicks — seemingly calibrated to go viral online — have included celebrities in faux taxidermy gowns at Schiaparelli, Harry Styles’ crystal Egonlab romper at the Grammys, Sam Smith’s inflatable Harri pants at the Brit Awards and models scampering down the runway in animal prosthetics at…