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When Alexandra Anele started her YouTube channel in 2015, the beauty landscape was relatively unsaturated. In time, her subscriber count climbed thanks to her technique-driven, art-inspired makeup tutorials, with videos like “Dude, blush placement changes your whole face” receiving more than 4 million views.
But the output required to build such an audience takes its toll. Anele saw her brother, fellow YouTuber Guyon Brandt, upload videos…
