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What’s Adidas Going to Do With All Those Yeezys?

What’s Adidas Going to Do With All Those Yeezys?

It’s been over four months since Adidas terminated its partnership with Ye, instantly shutting down a business that was generating well over $1 billion in annual sales for the brand. Since then, the biggest question has been what will happen to the shoes that were produced but not sold before the plug was abruptly pulled. In February, Adidas said it was considering writing off its remaining Yeezy inventory rather than attempt to sell it….


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