What Luxury ‘Dupe’ Brands Get Right About Shoppers

This past February, the world of surprisingly affordable cashmere was rocked by a scandal.

In a series of

posts, cashmere label Naadam blasted rival Quince, which sells unbranded basics like sweaters and button-downs, over social media ads that claimed its $50 sweaters were comparable, if not better, quality than Naadam’s $100 options.

“We’ve seen this brand, Quince, use our name in their marketing. I don’t know if it’s…