What It Takes to Crack a New Market In Beauty

Sephora operates thousands of stores worldwide but has an obvious hole in its European distribution: It hasn’t had a retail presence in the United Kingdom in almost 18 years.

That’s about to change. Last week, speculation that the LVMH-owned beauty retailer was plotting its re-entry into the market — which were first prompted last July when it acquired British prestige beauty e-tailer Feelunique — was confirmed.

This month, Sephora is…