What Investors Want From DTC Brands

There’s a new standard for what sort of digitally-native start-ups can catch investors’ attention.

Take Oddity Tech. When the company, which collects and uses consumer data to develop beauty brands like cosmetics seller Il Makiage and hair and skin care upstart Spoiled Child, went public in July, it became an immediate DTC success story, bagging a nearly $3 billion valuation at market close on its opening day, above the $1.7 billion…