What H&M and Nike Can Tell Us About Fashion’s State of Play

This week, the biggest (Nike) and fourth-biggest (H&M) fashion companies by revenue report financial results. Here’s what we hope to learn:

The Economy

So far this year, the two big surprises around the economy have been the surprisingly resilient US consumer and the sometimes anaemic post-lockdown recovery in China. Look for H&M to offer some clues about the former, and Nike the latter. Fast fashion can get squeezed when consumers rein in…