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What Hermès Really Thinks About NFTs

What Hermès Really Thinks About NFTs

Hermès’ battle against the MetaBirkins NFTs isn’t just about protecting its brand in the physical world, it turns out.

The French luxury house sees web3 and virtual worlds as part of the future and has been investigating releasing its own NFTs, the company’s global general counsel, Nicolas Martin, testified Tuesday in a high-stakes trial pitting Hermès against Mason Rothschild, creator of the colourful digital interpretations of its…


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