Editor
Australian womenswear brand Sir was practically made for revenge travel. Its post-2020 campaigns featured models wearing linen dresses and playful swimwear in Fiji, Marrakech and other far-flung locales shoppers dreamed of visiting after long months of isolation.
More recently, Sir’s photo shoots have centred around more subdued pieces in ordinary settings on the streets of New York, as if to persuade shoppers that vacation wear can be…
