Shoppers right now may be rethinking how much they’ll spend on rare sneakers, but Kick Game, a UK-based reseller, is investing in a future where everyone is hunting for Dunks and Yeezys.
By next year, the company plans to open at least three stores in the UK on top of its current four, plus a flagship in Milan. The physical shops help bring in the older customers who are behind more and more sneaker sales, said Alicia Thompson, the…